Success Case
Ribera Food Natura
From paper orders to a digital, automated system
How we helped Ribera Food Natura, a family business in Ribera Alta (Valencia), save time, reduce errors, and invoice the same day.
Executive summary
What changed—at a glance
The challenge
Manual orders on paper, errors, and delayed invoicing.
The approach
Full digitalization plus WhatsApp + AI automations.
The outcome
Fewer admin hours, fewer errors, and same-day invoices.
The client
Family-owned and proximity-based
Ribera Food Natura is a family business in Ribera Alta (Valencia) focused on sourcing and selling local lamb.
They work directly with nearby farmers, manage their own feedlot, and distribute to butcher shops, restaurants, and supermarkets across the region.
A small team of 5–6 people handles commercial work, billing, deliveries, and animal care.
The problem
Before partnering with Anxiom
They served 50+ clients weekly and the entire workflow was manual:
- Phone calls and WhatsApp messages for every order
- Orders were written down on paper
- Delivery notes were filled out by hand
- Invoices were generated a week later on a single computer
- Paper stacks, printing, and filing cabinets everywhere
- Constant risk of errors, delayed payments, and missing paperwork
Our approach
How Anxiom tackles this work
We don’t start by automating. We start by understanding the process.
The solution
What the system looks like today
We designed an easy-to-follow workflow powered by Holded, WhatsApp Cloud API, and AI automations.
Automated WhatsApp reminder
Clients receive a scheduled message every week.
Clients reply in free text
They answer with whatever format makes sense to them.
AI interprets the order
An AI layer structures and validates each request.
Holded records the order
The order is created in Holded, ready for fulfillment.
Delivery note → invoice in one click
The team generates the delivery note and invoice in seconds.
Results
Outcomes that matter
⏱ ~6 admin hours saved weekly
~4 hours on order entry + ~2 hours on invoicing.
⚡ Same-day invoicing
Invoices used to go out a week later.
❌ Zero paper, fewer errors
Orders, delivery notes, and invoices live in the cloud.
📂 No printing or filing costs
No notebooks, carbon copies, or storage cabinets.
Video testimonial
Hear it from the source
Listen to their experience in their own words (Spanish audio).
“Mogollón de tiempo que se perdía... y ahora de esta manera pues va todo más rápido y es más eficaz, la verdad.”
Current state
Built for sustainable growth
- Operations run 100% digitally.
- Automated, traceable flow from order to invoice.
- Ongoing training and support for the billing lead.
- A foundation ready for the next set of improvements.
CONTACT
Still running on paper, calls, and manual processes?
If you're a SMB, family business, or traditional operation feeling drained by daily admin, we can help you gain clarity and efficiency—just like we did with Ribera Food Natura.